Spotlight on one product

The Golden Diva

The Golden Diva is a black mug with a gold handle in a pistol shape. The product is made of stone and metal and is easy to grip.

The advantages of the product are that you can use it for everything, not only to drink from, but also to store pens or tampons, for example.

The target group of this product is for rebellious, dominant/playful/tough young people and children, both boys and girls.

Website

I took these pictures with my Canon camera. I chose a quiet background, because the pistol mug and the products make the image busy enough. I chose the grass background because the word “pistols” makes me think of nature and the military. I photographed the pens and makeup because you can also use the mug for that.

Product pictures

Monogram

This is the logo/monogram that I worked out in Illustrator. I chose a gold color because it’s called “The Golden Diva” and it’s a chic font. Chic also fits the name “Diva”.

Animation product

In this video I show you what you can do with this mug. It is not only useful for drinking, but you can do much more with it!

I made this video in After Effects.

Magazines

This is the end result of the magazines. I am very happy with it, because it looks neat and tidy.

Sketch magazine

Here I show different ways of building a magazine with self-made photos of The Golden Diva.

Monogram sketches

when I think of the name “Golden diva” I think of a chic font. Some letters are too coarse and tough and I don’t want to radiate that with my logo.

Research photography

Here I have researched the target group and that is for rebellious and vain young people. I also researched photography, so how I’m going to take the photos and with what kind of background and products that fit the mug.